As moms, and partners and business professionals I am always striving to maintain balance. It’s the seesaw of life. You’re up in parenting one day and the next is a major mom-fail. I’ve been forced to think a lot about what I do and why I do it. No doubt I’ve stretched myself thin with the addition of our brick and mortar store Southern Girl General. We’ve been thinking a lot about closing the retail shop and just focusing on our online presence. To say it has been stressful and overwhelming to think about closing it is probably the understatement of the year. All reason says we don’t need or benefit from having a retail space. But my heart, the one that loves to gather people and have a life bustling with friends and loved ones in and out my doors willy-nilly, feels otherwise. It’s forced me to dig deep into the roots of who I am, what I do, and why I do it. Whitney English’s blog post How to Use your Story to Help you Sell your Stuff was a great starting point for me to do so.
I know. I know. Although it’s emphasis is on how my story will help me in business, I couldn’t help but really reflect on and be taken back to the reasons for the long nights, and the balancing acts, and to the heart of who I am not only to me, but to my family, my husband, my children, and my friends. I want to live a life of intention. A life that shows my children love, hard work, dedication, honor, commitment. But above all else, I wanted to show them that love comes first. In life. In family. And yes, even in business.
So what’s your story? What is your “why”?